As an author, it is vital to create your platform--the group of individuals curious about your topic and who view you as an expert. If you have been involved and doing all of your research you recognize the worth of social media and particularly about the advantages of the Guest postLinks to an external site. and writing articles to demonstrate your expertise to your audience. Still, you're always trying to find more ways to drive traffic back to your online presence, and ultimately to the bookstore to shop for your book. Another excellent thanks to achieving this is often by guest post servicesLinks to an external site..
A guest poster is someone who does one post for an additional individual or group's blog. this will be a one-time deal or a recurring column, but either case allows you to tap into someone else's audience.
There are many great blogs out there for you to settle on from. you'll locate blogs associated with your platform during a number of ways:
Go to the highest magazines or associations in your topic. The likelihood is that the editors of the magazine or leaders of the association have a minimum of one blog (sometimes they need several-each one for a special beat).
Ask for referrals. determine from your network what other blogs your audience is following.
Check out the competition. Other authors and experts in your field have already got a line in together with your audience. Grease the wheels by offering to swap guest posts.
Look at the blogroll of your favorite sites. Most times Guest post services feature the blogs they follow on their toolbar. this is often an excellent (and fast) thanks to locating additional blogs. you'll use sites like Technorati and Alexa to gauge which blogs have the foremost traffic so you'll develop your strategy and begin by focusing some time on the blogs with the most important audiences.
Once you've identified blogs associated with your topic, you'll want to craft a pitch. Before you contact the Guest post services, check to ascertain if they need posted writer's guidelines. If so, follow them to the letter. If not, send them a brief pitch that has a selected idea for a guest post topic and identifies exactly why that post would be of interest to their audience. Close with a brief paragraph about your qualifications. Here's an example of a typical pitch letter:
Dear Guest post services, the planet of publishing is changing fast. Many of your readers try to navigate this evolving landscape, but it is often overwhelming. I propose a post that appears at the pros and cons of every book publishing option available to authors, complete with brief checklist readers can use to spot which route is best for them.
Thank you for some time and consideration. I anticipate your response.
There are a couple of other things to think about when pitching a guest blog post:
Research the outlet beforehand to form sure it's appropriate. Guest post services don't need to urge pitched by writers who are outside of their discipline and who do not have anything to supply their readers.
Read a number of the posts and confirm that you simply are providing something unique. If they've already done a post on the topic, craft a replacement angle, or choose a special topic.
Be considerate of the Guest post services's brand. they're building their platform and readership too. Don't attempt to hone in on their turf.
Keep the self-promotion out of your post. Often you're allowed a brief bio and a link back to your website or blog, so specialize in creating value and leave the promotion out.
Above all, do not be afraid to ask. Most Guest post services exerting to fill their editorial calendar and are happy to possess someone fills in (as long because the topic is relevant). Also, do not be afraid to think about having someone guest post on your blog also. they're going to bring their readers with them and can often add you to their own blogroll. within the realm of social media and Guest posting, paying it forward really does.
